Why Managers Are So Important to Business Success

Success in business happens because of successful employees. That being said, strong managers are one of the most critical components of Employee Success — after all, employees leave managers, not companies.

It’s important to focus directly on managers as a lever of engagement to recruit, retain, and inspire the greatest asset to your company: employees. To do this, provide the tools to be successful instead of expecting managers to be successful.

When looking at specific areas like recognition in the workplace, we see just how important managers are to success.

Management potential

For example, strong manager performance in recognizing employee performance increases engagement by almost 60 percent according to Towers Watson. Increased engagement leads to improved customer service. Better customer service means more loyal customers.

You get the idea. Even Peter Drucker — the man who invented management — said, “The productivity of work is not the responsibility of the worker but of the manager.”

But the front-line manager faces incredible stress. Between managing a team, driving results, and answering to leadership’s expectations, managers juggle competing goals and often work more or less in the dark. So how do we give managers the training and the best practices we need to make managers successful?

To start, we need to promote the right people. From the beginning, we often set up our managers for failure. We take our top performers and make them managers, but management is a completely different job.

Bringing in the highest sales numbers does not automatically equate to building and leading teams. Often you look back and realize you took a top performer and made them poor manager.

When looking at a potential manager, performance is an important part of the puzzle, but it’s not the whole picture. Great future-managers connect with teammates and influence coworkers. They engage teams and motivate them toward success, which can be done in part — but not entirely — by example.

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At Achievers we create tools that empower and enable managers to engage their team, and also to measure an employee’s engagement with coworkers. Looking closely at recognition leaders and influencers provides a new perspective — and a new data-set — to pick the highest potential internal candidates for management.

Shedding light through analytics

Managers in 2013 face fewer resources, a mandate for employee engagement, and new talent battlefields, in addition to the usual responsibilities of inspiring a team and hitting company targets. With the metrics available today, there is no excuse to send management in blind.

It is easy enough to observe an employee’s usual hours and deadlines made or missed, but a thorough understanding of team attitudes, willingness and ability to help out, and performance under pressure requires more effort. But still, it’s important. Actionable insight can make or break teams and ensure your company is performing at its best.

We know that knowledge is power. That insight is the key to holding managers accountable and instilling personal responsibility in a manager’s team. That’s why we added Achievers Analytics and Manager’s Corner to our latest product release.

Setting clear goals and expectations is crucial, but needs to be paired with consistent support and measurements of success to be effective. By giving our managers access to metrics on engagement, recognition and influence, we paint a more vivid picture than just looking at sales numbers and hours worked.

By helping our managers do their jobs better, we build companies that work better overall. Managers need actionable insight to make better human capital decisions and move business forward.

Razor Suleman is founder and chief evangelist of Achievers (formerly I Love Rewards), a company that helps organizations reward and recognize brilliant employee performance. Achievers customizes it’s solution to our clients brand and culture and provides easy-to-use social technologies to create authentic moments of recognition that increase employee engagement, retain top talent and drive business success. Contact him at razor@achievers.com.


2 Comments on “Why Managers Are So Important to Business Success

  1. The facts that were addressed in this article support the
    importance of management in a business. To Further expand on this idea, Businesses
    have become such a colossal part of our society in our modern day because it
    deals with the distribution of resources that contribute to better economical ,
    and living statuses for countries worldwide. The people responsible for this
    continual success and growth of businesses are managers. Managers have become such an important key in businesses because they hire, mentor, and train others with hopes of
    achieving their company vision which entails quality, efficacy, and finance to
    name a few. They attain a supportive
    role in business and strive to make the business the most effective it could be
    while minimizing the time and wastage of the company’s resources (“Levels of
    Management”). Managers plan ahead new strategies and goals for the company to
    follow, mentor and lead others, decide what actions are best for the company to
    take, and also find new ways for the business to evolve and become more
    efficient than it was before. Managers
    are essential to any form of business- with them, businesses will continue to
    be successful and grow, without them businesses would deteriorate and
    eventually die out. Some continue to underestimate the importance of business
    management, but when it comes down to ensuring the continual function and
    success of a business, there are no other people better suited for the job.

  2. Professional managed service provider improved productivity by enabling communication and therefore allow companies to grow. Complex technology can be dealt efficiently by professionals. Thebesgroup.co.uk does IT services differently from most other IT service providers.

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