Why Building Your Brand Should Be the First Thing You Do

Why is it important for HR people to have a strong personal brand?

For the same reason we’re told every time we board a plane to  put our own oxygen mask on first, before we help anyone else.

That’s the analogy Jennifer McClure used to explain the importance of a personal brand to a DisruptHR audience in Sioux Falls in March. Before we can help our company, we need to help ourselves.

“What makes you unique?” asked the CEO of the HR consulting firm Unbridled Talent, who also happens to be the CEO of DisruptHR. “What makes you the person people are going to reach out to? What makes you the person they want on the project?”

It’s your brand, she says. “Your personal brand is really what others think about you as compared to other people in similar positions.”

With a strong positive brand, HR professionals will be the ones respected and relied on to address their company’s human capital issues.

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“You have one job,” says McClure. “That’s to be the best people person in your business. To make sure your organization has the right people in the right place at the right time at the right price.”

“You want to be the person people want to be on their team,” she declares. And that’s only possible by having a strong personal brand that let’s the world know just how good you are.

Note: In partnership with DisruptHR, TLNT presents some of the best Disrupt presentations from events across North America and now the world. Disrupt talks are modeled on the TEDx concept: Short, to the point talks on all things HR — talent, culture and technology.

DISRUPT is an information exchange designed to energize, inform and empower people in the HR field.

Founded by Disrupt's CEO Jennifer McClure, events are organized by volunteer teams working with Disrupt staff who assist in the planning. Events have a maximum of 14 speakers, who get 5 minutes and no more than 20 slides for their presentation.

Interested in organizing a DisruptHR event in your city? Here's how to get started.


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