Timely Feedback Always Matters – Especially When It’s For the Good

Seth Godin is one of my favorite “short form” bloggers.

Generally, his posts offer pithy insight and advice in short, easily digested posts. Here’s a nugget from a recent such post:

The best way to change long-term behavior is with short-term feedback. The opposite is not true. We rarely change short-term behavior with long-term feedback… If you want to reward (or punish) short-term behavior, don’t do it down the road.”

Let’s look at two common scenarios and how this can play out.

Scenario 1:

You watch a member of your team deliver a report presentation and notice an excessive amount of stumbling to deliver the main point or inability to handle ad-hoc questions well.

Do you wait until the annual performance to give the employee some valuable feedback and constructive criticism, or do you share the feedback one-on-one that same week?

Scenario 2: 

You watch a member of your team deliver a to-the-point, exciting report presentation that helped the team arrive at an immediate decision and advance the project more quickly than expected.

Do you wait until the annual performance to praise the employee for a job well done, or do you formally recognize their contribution immediately to reinforce work well done?

The problem with giving feedback

Objectively, we all know the latter option in both scenarios is ideal. But I think we can all agree the most common approach is to offer criticism immediately but offer praise very belated, if at all.

And yet, multiple research studies and employee surveys tell us praise, given soon after the event being recognized, is a far stronger method for reinforcing desired behaviors than criticism.

Sure, constructive criticism is sometimes needed. But why do we manage to deliver that in a timely way, but fail to recognize and praise excellence similarly? It’s certainly not because we enjoy the difficult conversations more.

I think it’s because we’ve been trained to rely on the annual performance review as a crutch. We know time is scheduled to deliver the positive feedback and so we wait. That, and we think ignoring the positive will have no deleterious effect on the project, team or business, whereas if we were to ignore negative behavior, we could be endangering success.

This assumption is indisputably incorrect.

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Pushing the positivity cycle

Indeed, when we recognize positive, desired behaviors, we quickly communicate what we want to see again and again. That is a positivity cycle that ensures you continue to see those desired behaviors in the short and long-term.

Think back over your own career. How were you given feedback?

How do you give feedback yourself? Are you quick to criticize, but long to praise?

You can find more from Derek Irvine on the Recognize This! blog.

Derek Irvine is one of the world’s foremost experts on employee recognition and engagement, helping business leaders set a higher vision and ambition for their company culture. As the Vice President of Client Strategy and Consulting at Globoforce, Derek helps clients — including some of world’s most admired companies such as Proctor and Gamble, Intuit, KPMG, and Thomson Reuters — leverage recognition strategies and best practices to better manage company culture, elevate employee engagement, increase retention, and improve the bottom line. He's also a renowned speaker and co-author of Winning with a Culture of Recognition. Contact him at irvine@globoforce.com.


2 Comments on “Timely Feedback Always Matters – Especially When It’s For the Good

  1. I feel timely feedback is important. Not only will the feedback give recipient good information it will also boost the confidence that someone was actually listening.

  2. Agreed certainly on Seth Godin! And in agreement with the post as well; it seems to me too often that performance reviews and “feedback” are discussed as if mutually exclusive, when really, each should augment and inform the other. Cheers for a great read!


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