The Video Technology Boom — Why It’s Becoming HR’s Tool of Choice

A recent global survey, Global View: Business Video Conferencing Usage and Trends, conducted by Redshift Research on behalf of Polycom, Inc.,  dives into recent shifts in the way HR is communicating and shaping business culture.

Data for the report was collected from 1,205 business decision makers in four regions and 12 countries. Major discoveries of the report included the ways Human Resource executives perceive and are using video and video conferencing technology.

The data suggests that a move towards video provides advantages for talent management, staffing, training, productivity and flexible work enablement.

A tool now widely used worldwide in HR

Data from the survey tells us video is widely used by HR departments across the world. Polycom’s study found that video conferencing ranked as a Top 3 tool for communications, with HR respondents ranking email as the number one preferred communications tool (88 percent), followed by voice-conference calls at 62 percent and video conferencing at 46 percent.screen-shot-2014-04-11-2

Interestingly, HR executives who use video at work today said they would prefer video collaboration to email as their top method of business communication within three years.

HR executives that participated in the study saw clear benefits of using video communication tools over other forms of communication – with 98 percent of the Human Resources executives surveyed reporting that video conferencing helps companies work through issues of distance and cultural barriers to ultimately improve productivity amongst their teams.

Advantages of video conferencing

Respondents from the survey who use video conferencing today stated that the top advantages of this method of communication are:screen-shot-2014-04-11
  • Better collaboration between globally dispersed colleagues (54 percent);
  • Greater clarity of topics being discussed (45 percent); and,
  • More efficient meetings (44 percent).

Some 76 percent of  respondents report that they use video conferencing at work, and 83 percent of respondents (with nearly 90 percent of those in their 20’s and 30’s) use consumer video conference solutions at home today. Laptops and desktops were the most popular form of business video conferencing, followed by conference rooms, and then mobile devices.

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A need to be mobile — and connected

Inside and outside of the workplace, we’re seeing a movement towards video as the newest trend in keeping us better connected. Whether this is the addition of video features to major social media platforms, or businesses using video conferencing more frequently, it’s clear that video is on the rise.

When you add in the increased focus on workplace flexibility by many organizations and a workforce that places increasingly more importance on the ability to be mobile and highly connected, integrating video communication tools in the workplace makes a lot of sense.

This originally appeared on China Gorman’s blog at

China Gorman is a successful global business executive in the competitive Human Capital Management (HCM) sector. She is a sought-after consultant, speaker and writer bringing the CEO perspective to the challenges of building cultures of humanity for top performance and innovation, and strengthening the business impact of Human Resources.

Well known for her tenure as CEO of the Great Place to Work Institute, COO and interim CEO of the Society for Human Resource Management (SHRM), and President of Lee Hecht Harrison, China works with HCM organizations all over the world to enhance their brands and their go-to-market strategies. Additionally, she serves on the Executive Committee of the Board of Jobs for America’s Graduates as well as the Advisory Boards of Elevated Careers, the Workforce Institute at Kronos, and WorldBlu. Addtionally, she chairs the Globoforce WorkHuman Advisory Board and the Universum North America Board. China is the author of the popular blog Data Point Tuesday, and is published and frequently quoted in media properties like Fortune, TLNT, Huffington Post, Inc., Fast Company, U.S. News & World Report and many others.


1 Comment on “The Video Technology Boom — Why It’s Becoming HR’s Tool of Choice

  1. Thanks for covering this topic and presenting such interesting data, China! I always look forward to your insights.

    The growing popularity of HR technology (digital interviews in
    particular) is wonderful to watch and at RIVS, we’re super excited to track
    this progress. As you noted, video interviewing software is a very powerful tool for
    employers. Collaboration and scheduling are two of the biggest issues companies face each day. With video interviewing, processes become much more streamlined and convenient – it’s an instant value add. I’m not surprised to see that over 44% of those surveyed believe that meetings run more efficiently. It’s amazing the kind of power technology can provide!

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