Hiring Wisdom: Everything You Do (or Don’t Do) Reflects on Your Brand

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The No. 1 complaint of job applicants is the unresponsiveness of potential employers.

Applicants jump through all the required hoops and then aren’t even extended the courtesy of a “thanks, but no thanks” email.

If you believe you don’t have the time and it isn’t worth it to keep applicants in the loop, have you ever considered that many of them could now or someday soon be potential customers?

Even if you don’t serve the general public, one of them could end up being a buyer for a manufacturer who needs your widgets one day. Would you issue a purchase order to a company that has demonstrated a lack of follow through and common courtesy?

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The way you do any one thing, is a reflection of the way you do everything. Come on — you have a computer. Push a button or two and protect your brand.

This was originally published on Mel Kleiman’s Humetrics blog.

Mel Kleiman, CSP, is an internationally-known authority on recruiting, selecting, and hiring hourly employees. He has been the president of Humetrics since 1976 and has over 30 years of practical experience, research, consulting and professional speaking work to his credit. Contact him at mkleiman@humetrics.com.


1 Comment on “Hiring Wisdom: Everything You Do (or Don’t Do) Reflects on Your Brand

  1. Hi Mel,

    I’m glad that you pointed this out because I don’t think
    employers truly realize how easy it is for candidates to now share their candidate
    experiences through things like Glassdoor, or even just share via social media.
    Yes, word-of-mouth was definitely something to be concerned about in the past,
    but it seems as if though technology amplifies that impact 10-fold. Not only that,
    but down the line, this candidate could be your customer or might even turn out
    to be an ideal candidate for a new open position. Hopefully the candidate
    experience they receive doesn’t negatively affect that.

    Since you seem to enjoy employment branding topics, I thought
    you might find some interest in the recent report WilsonHCG put out – 2014’s
    Fortune 500 Top 100 Employment Brands. You might find some value in it: http://www.wilsonhcg.com/ebreport.aspx


    Ashley Lauren Perez

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