I just received an email with the subject line “We Want You Back” from a new health club that came into my area about six months ago.
I did take advantage of their pre-opening special, but after the trial period, I decided to drop the membership and stay with my old club.
As you can imagine, they did not make it very easy for me to do this. Now, I keep getting emails from them saying they want me back.
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Something is wrong with their formula. If they really do want me back, they should have made me feel good when I left!
This was originally published on Mel Kleiman’s Humetrics blog.