Facebook Files For a $5 Billion Plus IPO

Facebook finally did today what everyone expected: It filed for an IPO.

In the paperwork submitted to the Securities and Exchange Commission, Facebook said it expects to raise $5 billion from the public sale of its stock. That’s based on the registration fee it paid. The New York Times says it could end up raising much more.

Facebook reported in its S-1 filing that it earned $1 billion on revenue of $3.7 billion, most of it coming from advertising. It reported having 845 million monthly active users as of the end of the year, a 39 percent increase over the year before. In the U.S., Facebook saw a 16 percent bump over 2010, ending last year with 161 million monthly average users, or about half the country’s total population.

Nearly 500 million users daily

Its average daily user count is 483 million, meaning more than half those who visit the site in a month do so every day. The company also reported 425 million monthly mobile users, a number it expects will grow with some of it replacing PC access.

With numbers like these it’s not surprising that employers have been flocking to build Facebook profiles and encourage their workers, customers and others to “like” them.

Recruiters began embracing Facebook years ago, seeing it as a way to expand the reach of their employer branding. Many began by combing through Facebook profiles as part of candidate vetting.  Now, companies regularly see Facebook as both a branding tool and a way to develop prospect communities.

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Increasingly, Facebook is becoming a sourcing tool. BranchOut, which launched on Facebook 18 months ago, enables users to create business-only networks that can be accessed by recruiters. BeKnown, launched by Monster last summer, is similar.

Both BranckOut and BeKnown also connected with LinkedIn. But not long after the BeKnown launch, LinkedIn shut off access. That hasn’t put much of a damper on either site. BranchOut has about 2.7 million monthly average users. BeKnown has 260,000.

A third site is poised to announce its own Facebook connection later tonight, Pacific time.

John Zappe is the editor of TLNT.com and a contributing editor of ERE.net. John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


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