DirectEmployers Claims That a Half Million Have Visited .Jobs Boards

DirectEmployers Association, operator of the 40,000 site strong .Jobs Universe, says its network of job boards has welcomed more than half a million visitors in the first three weeks after its launch.

The 550 member association launched an initial few thousands sites the second week of January, and has added thousands more since. The sites are all on the .jobs domain and were the focus of a lengthy battle over the use of geographic, occupational and combination names in conjunction with the .jobs extension. (The background is available here.)

In its announcement, DirectEmployers said the job board network has some  800,000 jobs from more than 89,000 employers and is growing rapidly. Employers can list jobs at no charge. These are then redistributed among the sites according to the location of the position, and the nature of the job.

DirectEmployers offers this example: “A Providence Health & Services listing for Nurses in Seattle will be distributed to multiple relevant websites, such as and”

Those sites all branch off the main site,, which is not directly accessible.

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According to and, two independent traffic measuring sites, received significantly under 100,000 unique visitors during the last four week.

Quantcast put the number at 88,300 unique visitors for the period Jan. 19-Feb. 18.  Compete put the number at 20,776 uniques for the month of January.  (The sites don’t offer compatible time periods for comparison.)

DirectEmployers may be counting traffic differently than either of those sites. I sent a note asking the contacts listed on the announcement for clarification of the visitor count. I’ll update this post when I hear, which DirectEmployers says will be next week.

John Zappe is the editor of and a contributing editor of John was a newspaper reporter and editor until his geek gene lead him to launch his first website in 1994. He developed and managed online newspaper employment sites and sold advertising services to recruiters and employers. Before joining ERE Media in 2006, John was a senior consultant and analyst with Advanced Interactive Media and previously was Vice President of Digital Media for the Los Angeles Newspaper Group.

Besides writing for ERE, John consults with staffing firms and employment agencies, providing content and managing their social media programs. He also works with organizations and businesses to assist with audience development and marketing. In his spare time  he can be found hiking in the California mountains or competing in canine agility and obedience competitions.

You can contact him here.


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